Between October 5 and December 17, 2020, the loyalty program was run with a raffle dedicated to waste electrical equipment (including light bulbs and neons) and used batteries.
The Iași Municipal Collection Center (CMCI) opened its doors in March 2016. The project is the result of a partnership between the ECOTIC Organization, Iași City Hall and SALUBRIS SA. CMCI is a European solution for clean and ecological cities, where the population can easily hand over, either by car or on foot, all types of waste that can be generated at home: electrical and used batteries, plastic, paper, glass, old clothes, old furniture or non-functional.
Basically, CMCI is a modern, well-thought-out solution, made with European know-how, meant to give a civilized and environmentally friendly direction to the environment of recyclable waste that would otherwise end up in the landfill.
In order to further encourage the people of Iași to collect separately and participate in the recycling process, the Center launched, starting with October 5, a loyalty program meant to increase the frequency of site visits for each citizen.
Every four visits, the people of Iași received an umbrella as a gift, and those who handed over waste electrical equipment (including light bulbs and neon lights) and / or used batteries were entered in a raffle where they could win one of the 2 LCD Curbate 4K Ultra HD.
During the campaign there were about 500 teachings ofelectric seats and batteries and over 60 people had more than 4 visits to the center during the campaign.
The center is still waiting for the people of Iași to bring recyclable waste to Stradela Grădinari no.26.