2021 In Review

Introductory word

The results of 2021 confirm the upward trend recorded by ECOTIC in the last 15 years in WEEE management: achieving the 65% collection target, intensifying awareness and collection campaigns and developing the collection infrastructure at national level.

  • For ECOTIC, an important success in 2021 is the achievement of the 65% collection target, by collecting  56,749 tons of WEEE, the largest volume collected so far in Romania.
  • Another notable achievement is the development of our own national collection infrastructure, which has reached 9200 collection points.
  • In 2021 we organized 365 awareness and collection campaigns and eco projects accompanied by the national information campaign "Act in Romania like abroad!"
  • The satisfaction level of ECOTIC affiliated producers has reached 95,2%, according to the satisfaction questionnaire.
  • 2021 Clean Environment Awards Gala, conducted online, brought together 45 projects from across the country.

We appreciate the remarkable results of 2021, obtained in a difficult context caused by the pandemic. The achievement was made possible through close collaboration with producers, retailers, collection and recycling partners and environmental authorities.

Valentin Negoiță
ECOTIC President

ECOTIC at its 15th anniversary

ecotic caravan "best environment life project"

ecotic caravan "best environment life project"

"Act in Romania like abroad!"

"Act in Romania like abroad!"

over 630 projects submitted

over 630 projects submitted

254 000 tons WEEE

254 000 tons WEEE

Producer satisfaction level - over 90%

Producer satisfaction level - over 90%

implementation of European weeelabex standards (cenelec)

implementation of European weeelabex standards (cenelec)

34 623 IT Equipment Donated

34 623 IT Equipment Donated

9200 collection points

9200 collection points

021 9641 call center

021 9641 call center

over 700 information campaigns

over 700 information campaigns

8 market research studies

8 market research studies

2016 - cmci iași

2016 - cmci iași

international involvement through weee forum

international involvement through weee forum

2007 - green stamp

2007 - green stamp

2006 - establishment

2006 - establishment

ECOTIC in 2021

OPERATIONAL ACTIVITY

TONS OF WEEE COLLECTED

tons of portable batteries collected

collection points

EEE ready for reuse and donated

details

Increasing the target to 65% starting this year represented a development of operational activity and increased efforts to achieve it.
Local partnerships, home WEEE collection services, expansion of collection infrastructure, campaigns addressing both companies and the general public were the main directions for reaching the target. The collection points system has been extended by over XNUMX new collection points, thus coming to the aid of citizens

9200

COLLECTION POINTS

SEE COLLECTION POINTS 

COLLECTION SOURCES FOR 2021

59%

AUTHORIZED COLLECTORS

36%

FROM RETAIL

0,05%

FROM SCHOOLS

1%

FROM SANITATION / APL

3%

FROM B2B ORDERS, INSTITUTIONS ETC.

 

HAZARDOUS WASTE RESULTED IN 2021

BATTERIES

27,014

tons

LEAD BATTERIES

13,445

tons

CARTRIDGES / TONER

122,940

tons

CONDENSERS

24,299

tons

COOLING AGENTS (FREON)

16,963

tons

LAMPS / LIGHT BULBS / NEON LIGHTING

8,561

tons

PRINTED CIRCUIT BOARDS

658,165

tons

LIGHT POWDER

1,718

tons

OIL

31,904

tons

SUPPORT FOR OUR AFFILIATED PRODUCERS

PRODUCERS

seminars dedicated to OUR producers

%

satisfaction LEVEL OF OUR PRODUCERS

AWARENESS AND COLLECTION ACTIVITIES WITH

ECOTIC PRODUCERS

Like every year, ECOTIC has been with its producers, assisting them with:

  • support in the preparation of files;
  • dedicated webinars;
  • awareness projects dedicated to their employees.

Employee projects continued. Egger Romania, Cora, Dedeman are among the companies that have carried out information and collection activities for electrical waste and/or waste batteries and accumulators

Awareness activity

AWARENESS AND COLLECTION CAMPAIGNS

educational videos made in 2021

campaigns with partners' employees

INTERNATIONAL WASTE RECYCLING DAY

VOX POP VIDEO

5 LOCAL CAMPAIGNS

2 CAMPAIGNS WITH PRODUCERS

ECOTIC CARAVAN - BRAȘOV

DEDICATED WEBINARS FOR APL - COMPANIES - JOURNALISTS

SCHOOLS enrolled in ECOTERRIANS' SCHOOL

KINDERGARTENS PARTICIPATING IN "LITTLE ONES DO GREAT DEEDS"

ONLINE ECO-EDUCATION LESSONS in schools

Educational projects

Little ones do great deeds

"Little ones do great deeds", the campaign aimed at kindergartens and the smallest citizens continued this year as well. 167 kindergartens responded affirmatively to our call for recycling, by managing to collect 6437.6 kg of waste of batteries and accumulators.

See more

Ecoterrians' School

"Ecoterrians' School", the campaign dedicated to Romanian schools, came this year to meet students with educational activities on environmental issues as well as a collection contest. Students and teachers from 203 participant schools collected 36 kg of WEEE, thus contributing to the protection of the environment.

See more

Online eco-education lessons

On the occasion of Environment Day (June 5), students in over 50 classes from 40 schools across the country benefited from online eco-education lessons delivered by the ECOTIC team.

See more

ECOFORUM WEBINARS

In 2021, ECOTIC has developed new awareness-raising actions for local public authorities, companies and journalists, under the title of EcoForum. Thus, these categories learned about the responsibilities that each actor has in the management of electrical and electronic waste. The 5 webinars gathered over 340 participants from LPAs, town halls, county councils, central and local media, medium and large companies.

Local campaigns

The 194 campaigns Clean Cities / Clean Towns,  149 campaigns with partners65 ECOTIC Moldova campaigns and the 6 ECOTIC Transylvania campaigns brought information and collection services from home at the fingertips of citizens.

THE CLEAN ENVIRONMENT AWARDS GALA

 

The XNUMXth edition of The Clean Environment Awards Gala has accumulated over 85 entries and nominations. The novelty of this edition was the Environmental Personality Of The Year award as well as granting a special prize for journalists.

The awarded projects and environmental personality have contributed decisively to the environment protection in Romania:

  • Green Cities Forum, Brașov City Hall
  • Clean delta. Responsible Community, Association 37
  • Improving the environment and living conditions in Roman by arranging Zăvoi Park, Roman City Hall
  • Octavian Berceanu - ENVIRONMENTAL PERSONALITY OF THE YEAR
  • Anca Iosif, DoR Journalist (Decât o Revistă) - SPECIAL AWARD FOR JOURNALISTS

In the first part of the event, the prospects of 2022 in the management of electrical waste based on the results of 2021 were debated.

OTHER LOCAL PROJECTS

Equipping the city of Constanța with infrastructure 

ECOTIC, together with Vastum Eco, ADI Dobrogea and Polaris M Holding placed 12 containers for the collection of small electrical and electronic waste in several areas of Constanța, as well as in Cumpăna, thus coming to the aid of citizens with collection solutions closer to them.

Call center

021 9641the unique ECOTIC number continued to provide information to the general public who wished to find out more about the collection of electrical and electronic waste or to place pick-up from home orders.

The 3 raffles organized in March, June and October collected about 9 tons of WEEE.

Virtual tour of ECOTIC Caravan

ECOTIC caravan, the mobile museum of waste electrical and electronic equipment, is being reinvented. In order to facilitate the visit of the ECOTIC Caravan by as many people as possible, including those from disadvantaged areas,

ECOTIC has made a virtual tour of it. Anyone interested in finding out what contains electrical and electronic waste, as well as other useful information on the importance of recycling and recovery of raw materials can take a tour of the Caravan.

See more

VIRTUAL TOUR

 

Awareness campaign: Pill batteries - miniature danger

ECOTIC BAT and Noriel Romania came to support the parents with a information campaign on the correct use of batteries which took place in Noriel stores and online.

Citizens could request a mini battery container by entering the website www.ecotic.ro and completing the dedicated form. The batteries thus collected were handed over to dedicated containers in Noriel stores.

Details

Donate IT equipment with AFF

Ateliere Fără Frontiere, supported by ECOTIC, prepared for reuse in the "Educlick" and "Let's give a byte of help" projects 13 390 of electrical and electronic equipment, 150of which  were donated to schools and studentsfrom disadvantaged areas.

The preparation for reuse of this equipment took place during a workshop for the insertion of vulnerable people in the labor market.

Details

International eWaste Day - Caravan in Coresi, Buzau campaign + other actions

International E-Waste Day (October 14) brought together a number of activities aimed at raising public awareness of the importance of separate collection of WEEE. Thus, awareness and collection campaigns were organized at the local level, campaigns dedicated to ECOTIC producers' employees, the ECOTIC Caravan's visit to Coresi Mall in Brașov, the realization and promotion of a Vox Pop as well as raffle for WEEE pick-up from home orders coming through call center or Instagram giveaway.

Other actions

ECOTIC participated in the first season of the Sustainable Living podcast which, together with international experts, scientists, journalists, representatives of academia, proposes a dialogue about adopting a lifestyle through which we can reduce our personal or societal ecological footprint.

In early September, ECOTIC joined  "Green Cities Forum" by organizing a campaign to collect electrical waste from the population and also they had the liberty of visiting the ECOTIC Caravan.

The road of the ECOTIC Caravan continued in November at the Promenada Mall in Bucharest, where, within Greentech Film Festival, the people of Bucharest had the chance to find out more about the collection and recycling of WEEE.

OnLine

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ANNUAL ACTIVITY REPORTS

We want transparency and tools to share our experience more easily. We have 14 years of activity, growth and maturity, illustrated in the ECOTIC annual reports.